Fashion Giant H&M Subsidiary Testing Blockchain For Product Traceability
Arket, a new clothing brand of fashion giant H&M, is testing blockchain technology to securely track product data.
Arket is the new sustainable fashion label of the H&M family. Its mission is to democratize quality through widely accessible, well-made, durable products. The brand’s first stores opened on Regent Street in London and online in August 2017, followed by stores in Copenhagen, Brussels and Munich. Arket mentions all suppliers by product on its website and on the care labels to set an example for the fashion industry in terms of transparency.
Arket recently partnered with Chinese blockchain startup VeChain, an enterprise software designed to create, manage, maintain, and update shared data about products in the supply chain, to test blockchain technology for product traceability.
“Arket has done a small proof of concept (PoC) through a pilot testing with VeChain to use blockchain technology to secure product data traceability in the value chain,” an Arket spokesperson told Hard Fork. “The test was made on a wool beanie from the autumn 2018 collection.”
The collaboration between Arket and VeChain was reportedly discovered by a consumer who soon shared videos of users trying out the blockchain-powered implementation at Arket locations in London.
However, the spokesperson said that the pilot is still “ongoing” and has not yet been evaluated.
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