PepsiCo Blockchain Trial Brings 28% Boost in Supply Chain Efficiency

Food and beverage giant PepsiCo has conducted a blockchain trial that brought a 28 percent boost in supply chain efficiency. Dubbed “Project Proton,” the trial set out to examine if blockchain could address “industry challenges” in programmatic advertising. PepsiCo’s project partner and media agency Mindshare announced the news Monday, saying that […]

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