The best bedding startups for mattresses, blankets, sheets, pillows, and more
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- We've tested sheets, mattresses, pillows, blankets, towels, and more from popular bedding startups.
- We love Leesa's mattresses, Brooklinen's sheets, Crane & Canopy's selection of linens in fun colors and patterns, Boll & Branch's focus on organic materials, Parachute's cozy bedding and robes, and Brooklyn Bedding's affordable selection of mattresses and linens.
- If you want to learn more about the best mattresses, check out our guide here.
If there's a testament to the sheer amount of time that we spend in bed, it's surely the boom of online bedding startups. Every single element of your sweet, sweet repose can now be purchased online.
We've tested many products from the brands highlighted here and have been impressed with their coziness and ability to lull us to sleep, durability, reasonable prices, and quick shipping. What's the point of staying in bed if you need to leave it to shop in a store?
Whether you're shopping for mattresses, bed sheets, or pillows, you won't be disappointed by any of our favorite brands.
Here are the best online bedding startups:
- Best startup for mattresses: Leesa
- Best startup for bedding: Brooklinen
- Best startup for organic bedding: Boll & Branch
- Best startup for bedding in fun prints: Crane & Canopy
- Best startup with the coziest offerings: Parachute
- Best budget-friendly startup: Brooklyn Bedding
Prices and links are current as of 9/8/2020. We updated this guide with relevant links to items we've tested and reviewed.
The best startup for mattresses
Leesa mattresses are the most comfortable we've tested and consistently ranked at the top of our mattress buying guides.
We've tested many Leesa products — mattresses, pillows, sheets, blankets, and even adjustable bed frames — and they're always among our favorite.
In fact, its Hybrid Mattress is the best overall mattress in our buying guide. It suits a wide range of sleeping types, dissipates heat well, has good edge support, and isolates motion so you or your partner won't wake up when the other person is moving. The Original Mattress, re-engineered with a new foam layer for better pressure relief, is also a good choice and is Leesa's most popular model.
Prior to the nationwide lockdown due to the novel coronavirus, you would've been able to test out Leesa mattresses in select West Elm, Pottery Barn, and Macy's stores. Certain stores are still closed or have new hours and operating procedures, so be sure to call your local West Elm, Pottery Barn, and Macy's before heading over. If you want to shop online without testing, know that there's a 100-night risk-free trial so you can try out a mattress safely in your home.
If you're looking for an adjustable base, Leesa can help with its whisper-quiet unit. Though it doesn't have as many technical bells and whistles as other more expensive models, it's much more affordable bases. The pillows (there are two different types) are also amazing.
Equally appealing is the company's social impact. As a certified B Corp, it's held to high standards of social and environmental accountability and it donates one mattress to someone in need for every 10 mattresses sold.
Read more about Leesa from Insider Reviews:
- Everything we've tested and reviewed from Leesa
- Leesa Original mattress review
- Leesa Hybrid mattress review
- Leesa adjustable base review
- Leesa Hybrid pillow review
The best startup for bedding
Brooklinen has been developing some of the best linens since 2014 — we've tested almost all of them.
It's difficult to realize just how much of a difference a great set of sheets can make in your life. Here to make all the requisite introductions is Brooklinen.
Brooklinen launched on Kickstarter in April 2014 by the husband-and-wife team Vicki and Rich Fulop. Since then, it's made a name for itself based on its high-quality sheets and other bedding products.
The Classic Percale sheets are made of Brooklinen's signature long-staple cotton percale, and the Luxe Sateen sheets are buttery-smooth and have a rich finish. The silky, 480-thread-count cotton sateen sheets are some of the most comfortable sheets I've slept in. Brooklinen also offers linen and heathered cashmere options, and even cute sheets for little ones.
Once you've stocked up on sheets, we recommend shopping its lineup of comforters in both natural down and down alternative. I'm a big fan of the lightweight versions, which are perfect for warmer seasons.
Blankets and pillows also abound at this bedding startup, and it's worth mentioning that Brooklinen has towels for your bathroom too. Its towels come in super-plush, mid-plush, and hammam varieties, and all are worth checking out.
Read more about Brooklinen from Insider Reviews:
- Brooklinen Luxe sheets review
- Brooklinen Linen sheets review
- Brooklinen Heathered Cashmere sheets review
- Brooklinen pajamas and lounge wear review
The best organic bedding startup
Boll & Branch only uses organic materials, like Fair Trade organic cotton, in their bedding.
If you're in search of luxury — in terms of materials, craftsmanship, and most importantly, ethics — you can end your search at the digital doorstep of Boll & Branch. While prices aren't cheap, the quality and mission statement can't be matched.
Boll & Branch is committed to using Fair Trade organic cotton, a commitment that the husband-and-wife team Scott and Missy Tannen have stuck to since the company was founded in January 2014. The extra bucks you'll pay for this classification pay for themselves when it comes to comfort.
Boll & Branch offers some of the softest, thoughtfully designed, and premium-looking sheets on the market. The fitted sheet has deep corners to help it stay on your mattress, and because of the high-quality fabric and resulting finish, making your bed has never helped it look so expensive.
I also love Boll & Branch's pillows, the most recent of which underwent 100 prototypes-worth of testing before making it to the market. The new pillow ranges in price from $150 to $170 depending on the size, fill, and density you select. While that may seem like a steep price tag, you're paying for the option to customize your pillow to your exact specifications.
Boll & Branch has expanded its offerings as of late to include a cozy all-season duvet insert, as well as a range of duvet covers. And now, you can also buy your mattress from the company. As you might expect, the mattress is topped with an organic cotton layer and is constructed with naturally-derived materials — but know that it will cost you $2,500.
Read more about Boll & Branch from Insider Reviews:
- Boll & Branch sheets review
- Boll & Branch pillow review
- Boll & Branch mattress review
The best bedding startup for fun prints
If you're looking to dress up your bedroom, Crane & Canopy has an impressive array of colorful and printed sheets, duvet covers, and more.
Variety, thy name is Crane & Canopy.
This online bedding startup has an extensive collection of comforter sets, sheets, and duvet covers I've seen, and each seems to be more attractive than the last. Whether you maintain a traditional decor in your home or a more modern take on accessories, Crane & Canopy has something for you.
We're huge fans of the Nova Duvet Cover, which costs somewhere between $139 and $179 depending on the size. Thanks to its strategically placed color blocking and piping, the cover makes it seem as though you've spent 20 minutes making your bed even though you spent five. This particular duvet cover is available in no fewer than 48 prints and colors, so there's definitely something for everyone.
Crane & Canopy also makes some seriously comfortable sheet sets. The 400-count sheets are woven from premium extra-long staple cotton, which makes for a sateen-like finish. While the sheets are available in solid colors, Crane & Canopy also has a number of more creative offerings for anyone who loves patterns.
Quilts, pillows, comforters, and mattress pads are also available from this bedding startup, so if you want your entire bedding ensemble to match, you've come to the right place.
Read more about Crane & Canopy from Insider Reviews:
- Crane & Canopy Nova duvet cover review
The bedding startup with the coziest offerings
From percale and sateen sheets to plush bathrobes, Parachute has some of the coziest bedding and bedding-adjacent products I've ever tried.
If your bedding has one job, it's to keep you warm and cozy. And here to fulfill that duty to its very fullest potential is Parachute. If ever I could cuddle with a brand, this would be it. I'm in love with its more luxurious fabrics like linen and Percale Sateen, which are unbelievably soft and comfortable.
Parachute is that it allows you to customize your sheet sets. While most companies offer a standard packaged deal, Parachute allows you to mix and match as you see fit, which can either help you save money or splurge.
If you are going to splurge, you'll probably want to spring for the universally adored Percale sheets. This material crinkles much like your favorite button-down shirt, but is incredibly soft — much more so than most other sheets in a similar price range. That's likely due in part to the fact that Parachute does not treat its fabrics with any toxic chemicals and lets the natural state of the material shine through.
The Classic Bathrobe is made with 100% long-staple Turkish cotton and feels like a dream. Whether you're coming out of the shower or just lounging around at the end of the day, you'll want to slip into this all the time.
Parachute also has duvet covers, quilts, pillows, and a feather bed mattress topper that helps you feel like you're literally sleeping on a cloud. Parachute's attention to detail is evident among all its products — take, for example, the pillowcase, which has an envelope enclosure that ensures that your pillow doesn't slide out as you toss and turn. The duvet covers, on the other hand, have a button closure as well as twill ties in all corners, as well as a flap of fabric that helps to smooth out the edges.
Read more about Parachute from Insider Reviews:
- Parachute sheets review
- Parachute Classic Bathrobe review
- Parachute Mattress review
The best budget-friendly startup
Brooklyn Bedding lets you sleep comfortably without spending a fortune.
Brooklyn Bedding is one of the most affordable brands on the market, with sheets starting at just $39, and mattresses starting at $500.
Despite its surprisingly low price tags, Brooklyn Bedding doesn't skimp on quality — and if you're looking for something a bit more high-end, the company also offers premium versions of most of its products.
In terms of its mattresses, I'm a fan of the Bloom Hybrid, which actually allows you to choose the level of firmness you'd prefer upon checkout. The mattress top is constructed with sustainably-sourced wool and organic cotton, which allows for breathability and fantastic moisture-wicking properties. Thanks to its top layer of Talalay latex, this mattress is very bouncy — great for jumping on, but also great for relief on joints.
On the sheet set front, I love the soft and breathable Bamboo Twill. Though a bit more expensive than the basic microfiber set, they're still quite affordable at $79 and are exceptionally useful during the warmer months when you might otherwise feel like you're sleeping in a sauna.
Brooklyn Bedding also offers a couple of pillow options, as well as mattress protectors and foundations for you to round out your entire bedroom set. Given how affordable everything is, you could easily outfit your whole sleep setup without breaking the bank.
Read more about Brooklyn Bedding from Insider Reviews:
- Brooklyn Bedding Dual Therapy Weighted Blanket review
- Brooklyn Bedding Plank mattress review
- Brooklyn Bedding Aurora Hybrid Mattress review
Check out our other bedding guides
The best mattresses you can buy
A great mattress can be the difference between a good night's sleep that results in a productive day or a horrible night that makes you feel like you didn't sleep at all.
The best mattress toppers
Although a mattress topper isn't a must-have for your bed, it's one of the easiest ways to up your sleep quality and comfort. We researched dozens of mattress toppers and determined that these are our favorites.
The best pillows
A good pillow means a good night's sleep. We reviewed dozens of pillows to narrow down the choices to the ones you'll love best.
The best bed frames you can buy
Your bed is not only the highlight of your bedroom, it's the only furniture you spend 33% of your life on.
The best adjustable bed frames you can buy
Adjustable bed frames can help you sleep much better because they're more customizable than your average bed frame or mattress.
The best sheets you can buy for your bed
We checked out all the top consumer buying websites, listened to opinions from bed sheet buyers, and tried sheets ourselves to compile our list of the five best bed sheet sets you can buy.
The best flannel sheets you can buy
These five picks are the best-reviewed flannel sheets on the market, chosen because they are beloved by both experts and everyday shoppers. All of them will give you a warm and cozy sleepytime experience — without the uncomfortable trial-and-error period.
The best cotton sheets you can buy
To find the best cotton sheets out there, we scanned buyer reviews and testing results from textile pros, then we put the shortlist of sheets to put to the test (sleeping on them) to pull together our picks for the best cotton bed sheets you can buy.
The best duvet covers you can buy
Your cozy down-filled duvet needs a stylish cover to keep it clean and add some spice to your bedroom's décor. We've rounded up the duvet covers likeliest to suit your style, your budget, and your needs.
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Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]
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