The Brand That Had Customer Loyalty Destroyed

Brand value and loyalty studies have become a major part of the American marketing industry. Several of these studies involve brand value. Interbrand is the best known of these. It considers 100 brands, based on its own mix of criteria. Not surprisingly, tech brands such as Apple and Microsoft are […]

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Why Queen Elizabeth II was an unlikely rebel

London (CNN Business)The death of Queen Elizabeth has come at a bad time for the United Kingdom. Against a backdrop of soaring inflation, a slumping currency and the worst cost-of-living crisis in decades, the country has lost one of its few markers of continuity and stability. The government of Prime […]

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Maersk CEO: We need more labor in the ports

New York (CNN Business)Freight railroads have been around since the 19th century, but you can’t run a 21st century economy without them. The looming possibility of a strike by unions representing more than 90,000 workers at these nation’s freight railroads has businesses nationwide worried. The unions are poised to go […]

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Chips: Can India Be A World Leader?

Is self-reliance the right approach in a mega-buck game, or better to be part of a network? asks T N Ninan. India’s bid to join the global chip-manufacturing rush is likely to be its biggest ‘industrial policy’ gambit in a long time. Such government-directed policy intervention went out of fashion […]

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