'Woke' corporations called out in ad campaign; Nike, Coca-Cola in the firing line

Corporate America imposing woke agenda ‘unknowingly’ on investors, Puzder says

Former CKE Restaurants CEO Andy Puzder discusses companies pushing investors into radical left policies without them knowing.

Consumers' Research, an educational nonprofit dedicated to consumer information, on Tuesday launched an ad campaign targeting corporations over "woke" political narratives.

The campaign calls out American Airlines, Nike and Coca-Cola, specifically, saying they have put politicians before their customers, according to Consumers' Research.

"America Airlines shrunk legroom for passengers and laid off thousands of employees during the COVID pandemic while receiving billions in taxpayer bailouts," Consumers' Research Executive Director Will Hild said in a Tuesday statement. "Coca-Cola and Nike have both been exploiting foreign, potentially forced, labor in China while American workers suffer."

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He continued: "It is time these corporate giants were called to task. We are giving consumers a voice. These companies should be putting their energy and focus on serving their customers, not woke politicians."

The three billion-dollar companies have recently issued statements against Republican-led legislation in several states. Coca-Cola and American Airlines have expressed concern with new GOP voting legislation in Georgia and Texas, respectively. 

"We respect everyone’s right to raise their concerns and express their views, but we also believe the best way to make progress now is for us all to come together to listen, respectfully share concerns and collaborate on a path forward," Coca-Cola told FOX Business in a statement. "We remain open to productive conversations with groups who may have differing views."

The company also noted Consumers' Research's specific criticism on sugary drinks leading to obesity saying the company has "taken steps to help people reduce the amount of sugar they consume" in the U.S. and around the world. 

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On the ad campaign's claims that Coca-Cola uses forced labor in China, the company said it respects "human rights everywhere" it operates and has "strict policies prohibiting forced labor" in its business and with its suppliers.

American Airlines did not respond to the ad but directed Fox Business toward its original statement regarding Texas' S.B. 7 and H.B. 6 voter bills, which extend early voting hours, require specific voter ID, prohibit voting clerks from sending absentee ballot applications to voters who did not request them and ban drive-thru voting – a popular alternative voting method during the COVID-19 pandemic.

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"As a Texas-based business, we must stand up for the rights of our team members and customers who call Texas home, and honor the sacrifices made by generations of Americans to protect and expand the right to vote," American Airlines said in an April 1 statement. "Voting is the hallmark of our democracy, and is the foundation of our great country."

Nike signed an October letter from the Human Rights Campaign opposing Republican legislation in a number of red states banning transgender athletes from participating in women's sports.

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Nike did not immediately respond to inquiries from Fox Business. 

The ads will air on cable across the U.S., as well as in local markets where the companies are headquartered.

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