Louvre launches legal action against Pornhub
Louvre launches legal action against Pornhub after its new app recreates classic masterpieces using porn stars
- The Parisian museum has challenged Pornhub over its ‘Classic Nudes’ platform
- Site offers ‘interactive guide to erotic art in world’s most famous museums’
- It shows porn actors re-enacting classic masterpieces from fine art galleries
The Louvre has launched legal action against Pornhub over its new app that recreates classic masterpieces with adult film stars.
The Parisian museum has challenged the company over its ‘Classic Nudes’ platform which offers an ‘interactive guide to discover erotic art in the world’s most famous museums’.
The first edition of the site shows porn actors, from the troupe My Sweet Apple, re-enacting classic masterpieces from fine art galleries including The Louvre and Musee d’Orsay in Paris, The National Gallery in London, The Uffizi in Florence and Prado in Madrid.
But developers plan to expand the collection if the initial round is successful.
The Louvre, along with The Uffizi, has since said it is suing Pornhub for rights infringements.
The museums have demanded the company remove reproductions of the works that are displayed in the flesh at their galleries.
The Parisian museum has challenged the company over its ‘Classic Nudes’ platform which offers an ‘interactive guide to discover erotic art in the world’s most famous museums’
A spokesperson for the Louvre told The Daily Beast that its lawyers had contacted Pornhub and that it expected the works to be removed ‘at once’.
And a spokesperson for The Uffizi in Florence also told the publication: ‘No one has granted authorizations for the operation or use of the art.
‘In Italy, the cultural heritage code provides that in order to use images of a museum, compressed works for commercial purposes, it is necessary to have the permission, which regulates the methods and sets the relative fee to be paid.
‘All this obviously if the museum grants the authorization which, for example, would hardly have been issued in this case.’
During the official launch, the adult site said: ‘With museums finally reopening around the world as pandemic restrictions are being lifted, Pornhub wanted to do its part in stimulating the public to visit, explore and fall back in love (or lust) with these cultural institutions.’
It added: ‘The online portal guides visitors past the SFW masterpieces and gets right to the good stuff: representations of the naked body in all its artistic glory.’
Pornhub’s ‘Classic Nudes’ campaign is a collaborative initiative with creative agency Officer & Gentleman
American adult-film actress Asa Akira, who is the Classic Nudes brand ambassador, said: ‘There’s a treasure trove of erotic art around the world – depicting nudes, orgies, and more – that’s not available on Pornhub. These pre-Internet art pieces are currently sitting in museums, which we are now finally able to start visiting again as covid restrictions are starting to lift.
‘So as people start to head back to The Louvre or The MET, they can simply open Classic Nudes, and I’ll be their guide. Time to ditch those boring self-tour recordings and enjoy every single brushstroke of these erotic masterpieces with me.’
Pornhub’s ‘Classic Nudes’ campaign is a collaborative initiative with creative agency Officer & Gentleman.
MailOnline has contacted The Louvre, The Uffizi and Pornhub for comment.
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