Milk prices cut at Aldi, Lidl and Asda to match Sainsbury's and Tesco
Milk wars continue: Now Aldi, Lidl and Asda slash prices after Sainsbury’s and Tesco launch opening salvo by reducing cost of their pints to 90p each
- Aldi, Lidl and Asda have matched their rivals’ £1.55 for four pints of milk
- Two pints are down to £1.25 and one pint is at 90p, each down by 5p
- The announcements come after Tesco sparked a dairy price war on Wednesday
Milk prices have been slashed at Aldi, Lidl and Asda after their supermarket rivals Sainsbury’s and Tesco cut theirs this week.
Aldi and Lidl announced on Friday that they are cutting the price of their four-pint own brand bottles by 10p from £1.65 to £1.55 – matching their rivals’ offer.
The two budget German retailers often compete with Britain’s most popular supermarkets for the price of their groceries.
In the latest round of price cuts, a one-pint bottle of own-brand milk will be 5p cheaper at 90p, while two pints will be reduced from £1.30 to £1.25.
The decision was quickly followed by Asda, announcing an identical price cut later on Friday.
Aldi, Lidl and Asda have slashed milk prices to match Tesco and Sainsbury’s
This news follows similar announcements from Tesco on Wednesday and Sainsbury’s on Thursday – and will be music to the ears of families at a time when the cost of a weekly shop has skyrocketed, with the cost of essentials reaching their highest level in decades.
For now, Morrison’s, Iceland and Ocado are still at £1.65 for four pints, while Waitrose is at £1.70 and the Co-Op at a whopping £1.85.
The latest figures released by the Office for National Statistics (ONS) show that the price of food has increased by 18% in the 12 months up to February.
A spokeswoman for Lidl said that its latest price cut would not impact farmers.
Meanwhile, Asda said it had taken ‘swift action’ to support customers struggling with the cost of living.
Asda’s chief commercial officer Kris Comerford said: ‘Our latest income tracker shows over 11 million families in the UK don’t have enough income to cover their weekly expenses, which is why we have invested to protect our customers through the cost of living crisis and have taken swift action to reduce the price of milk as commodity prices have eased.
‘This is on top of the hundreds of prices lowered in our stories every week.’
Experts have hailed the decision of supermarkets to finally start reducing prices, with Laith Khalaf from AJ Bell in Bristol telling the BBC that it shows ‘some light at the end of the inflationary tunnel’.
Mr Khalaf, head of investment analysis at the firm, added: ‘It also suggests that the UK’s fiercely competitive supermarket sector isn’t simply going to cash in on profits as wholesale cost fall, because there’s always a competitor waiting in the wings to do some undercutting.’
Meanwhile, Chris Daly, chief executive of the Chartered Institute of Marketing told the MailOnline that milk price cuts are ‘a positive sign that price rises for the average weekly shop could be starting to ease.’
Zoe Gillespie, investment manager at RBC Brewin Dolphin in Glasgow, who predicted in comments to the MailOnline that other supermarkets would follow Tesco in its price slash in order to remain competitive, noted that Tesco is also ‘price-locking’ many essential items to help customers with the cost-of-living crisis.
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