Nonprofit sues Kellogss over hiring based on race and gender

Conservative nonprofit sues Kellogg’s over hiring based on race and gender – and accuses it of ‘sexualizing’ its products because Cheez-It box features drag queen RuPaul and Tony the Tiger posed with Dylan Mulvaney at Tony awards

  • America First Legal, a conservative nonprofit run by Stephen Miller, filed a federal civil rights complaint against Kellogg’s Company on Wednesday
  • In a letter to the U.S. Equal Employment Opportunity Commission (EEOC), the group accuses Kellogg’s of ‘unlawful’ diversity policies, ‘sexualizing’ its products
  • In a news release, they also criticized a Cheez-It box featuring drag queen RuPaul and Tony the Tiger posing with transgender influencer Dylan Mulvaney

A conservative nonprofit filed a federal civil rights complaint against Kellogg’s on Wednesday, accusing the cereal brand of ‘unlawful’ diversity policies and ‘sexualizing’ its products. 

This is the second complaint this week against the company by America First Legal, a nonprofit headed by Stephen Miller, a former adviser to Donald Trump. 

America First Legal wrote to the U.S. Equal Employment Opportunity Commission (EEOC), claiming Kellogg’s hiring based on race and gender violates anti-bias laws. 

The group claimed Kellogg’s ‘hiring, training and promotion practices are designed to achieve a balance based on race and sex that violates the federal law banning workplace bias.’ 

In a news release, the non-profit criticized a Cheez-It box with drag queen RuPaul and Tony the Tiger’s involvement with transgender influencer Dylan Mulvaney at the Tony Awards in June. 

A conservative nonprofit filed a federal civil rights complaint against Kellogg’s on Wednesday

The group accused the cereal brand of ‘unlawful’ diversity policies and ‘sexualizing’ its products

This is the second complaint this week against the company by America First Legal, a nonprofit headed by Stephen Miller (pictured in 2020) 

The nonprofit argued that Kellogg’s actions reflect a disregard for American families and workers. 

‘Despite the immense trust that hard-working American mothers and fathers have placed in Kellogg’s, management has discarded the Company’s long-held family-friendly marketing approach to politicize and sexualize its products,’ the letter read. 

They also criticized cereal boxes celebrating LGBTQ Pride Month.

‘Management has discarded the company’s long-held family friendly marketing approach to politicize and sexualize its products,’ the group said.

America First also sent a letter to Kellogg’s CEO and Board of Directors, warning them of their ‘obligation to stop wasting the Company’s assets and breaching their fiduciary duty to its shareholders,’ according to the statement. 

They also called out Tony the Tiger posing for pictures with transgender influencer Dylan Mulvaney at the Tony Awards in June

In a news release, the non-profit also called out a marketing campaign including a Cheez-It cracker box featuring drag queen RuPaul

The group claimed that Kellogg’s programs for racially underrepresented talent and black chefs also faced legal scrutiny for excluding other qualified individuals

The letter also said the ethnic composition of ‘All Managers & Above’ positions seemed manipulated by race, with suspiciously equal representation in higher positions

In the letter, America First criticized Kellogg’s for promising that by the end of 2025, the company ‘will achieve an aspirational gender parity goal of 50/50 at the management level in its global operations.’ 

The letter also said the ethnic composition of ‘All Managers & Above’ positions seemed manipulated by race, with suspiciously equal representation in higher positions. 

‘Asians, Blacks, and Hispanics each make up precisely 7% of the individuals who are managers or a higher position,’ the group said. 

The group claimed that Kellogg’s programs for racially underrepresented talent and black chefs also faced legal scrutiny for excluding other qualified individuals. 

In a letter to the U.S. Equal Employment Opportunity Commission (EEOC), the group claimed Kellogg’s ‘hiring, training and promotion practices are designed to achieve a balance based on race and sex that violates the federal law banning workplace bias’

America First Legal is a nonprofit headed by Stephen Miller, a former adviser to Donald Trump

‘Through 2022, Kellogg’s operated an ‘accelerated development program for Racially Underrepresented Talent [sic] at the management level.’ 

According to the statement, these race-based initiatives and quotas were deemed illegal under Title VII of the Civil Rights Act of 1964. 

America First in the letter said Kellogg’s said it wanted to have ’25 percent underrepresented talent at the management level’ by 2025 and runs fellowship programs that are only open to racial minorities.

‘Kellogg’s employment practices are unlawfully based on ‘equity,’ which is a euphemism for illegal discrimination,’ Reed Rubenstein, the group’s lawyer, wrote in the letter.

The EEOC can sue companies if it finds that their employment practices amount to illegal discrimination.

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